Did you know that conversion, product uptake, new acquisitions, crosssell/upsell opportunities and advocacy happen at Retail?
Now you know! So if we must win at Retail, we must drive four parameters as follows;
1. Ensure proper retail coverage and engagement in your territory
2. Retail Census where you must engage, recruit and codify Retailers in the right segment.
3. Merchandise according to retail classes and give the right LAF
4. Ensure all-round all-time product availability
So let’s take charge of the retail space and flawlessly execute all Trade Marketing activities to make our customers lives BRIGHTer.